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Luxury Brand Management: A World of Privilege

Luxury Brand Management: A World of PrivilegeA fascinating and comprehensive examination of the different dimensions of luxury management in various sectors.

This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Авторы Michel Chevalier

 

Luxury Brand Management: A World of Privilege | Michel Chevalier, Gerald Mazzalovo | Купить Luxury Brand Management: A World of Privilege | Michel Chevalier, Gerald Mazzalovo | Купить
 

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Luxury Brand Management: A World of Privilege Luxury Brand Management: A World of Privilege A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors.

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Surplus wealth is a sacred trust which its possessor is bound to administer in his lifetime for the good of the community.
Избыточное богатство – это священная собственность, распоряжаться которой ее владелец обязан в течение всей своей жизни во благо общества.

"
Carnegie, Andrew / Карнеги, Эндрю
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